Let’s look at what precisely live streaming is and how it’s different from conventional video marketing. Who are the major players?
Of course the central concept behind live video streaming is fairly straightforward and simple to grasp: it simply involves streaming video footage live as opposed to pre-recording footage and uploading it. Google Hangouts can be said to be a form of live streaming.
This is a little like video conferencing then, except it’s only one way. Your audience can tune in to watch what’s going on and in doing so, they can gain live access to whatever you’re filming.
What’s really caused all this commotion though is the introduction of the big live streaming apps that we touched on earlier. These apps include:
What they bring to the table that sets them apart, is the ability to:
Periscope is smartphone app and Blab can be either mobile ( from a smartphone or tablet ) or from a laptop. This can mean that the footage created on a smartphone, may have lower production values. It’s also live and therefore unedited, so mistakes can happen. That’s part of the charm and spontaneity when footage is being live streamed.
YouTube Live Streaming is slightly different and offers some distinct advantages and disadvantages. For instance, YouTube of course gives you access to a much larger audience – but it’s ironically considerably harder to reach a new audience because it doesn’t have a social component.
In order for people to find your live stream, they’ll either need to be subscribed to your channel, or they’ll need an ‘invite link’ in order to find your content. Periscope, Blab and Meerkat on the other hand, allow people to instantly find your content by just browsing content and their social components.
YouTube Live Streaming can be useful then when combined with something like an advertising campaign, or conventional video marketing – using synergy between your different marketing techniques. Live streaming makes it likely that you’ll get new followers for every stream you broadcast.
Then there is Blab, an interesting live streaming app that focuses more on conversations rather than ‘general’ video. Blab is all about watching ‘conversations as they unfold. It has a chat feature and the ability to join in the live stream.
Twitch meanwhile is specifically for streaming game content – something that is surprisingly popular on YouTube as well. Twitch has a strong social element and a massive user-base, though its utility as a marketing tool is relatively small. If you’re creating games-related content though, then you simply must be on Twitch.
Facebook Live Video is scheduled to go live to most users in February of 2016 and could be the most popular of all the live streaming services
Periscope, and Blab are the ‘big’ platforms that have everyone talking and that are dedicated to live streaming in its most concentrated form. These are the platforms that most people think of when discussing video streaming and they are the most comparable platforms with the most in common.
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