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Category Archives for Social Engagement Optimization

How to Get Started With Live Video Streaming

If you’re a complete newcomer to live video streaming and you’ve never streamed a video before in your life, then you might find it nerve wracking going in front of a camera. This can be a very scary feeling as you’re going to be  live on the feed and the whole process is quite unlike […]

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What Does Your About Me Say About You?

Your About Me website page is your opportunity to allow your visitors a chance to get to know you. People do business with those they know, like and trust, so here’s your opportunity to get personal on your website.

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Setting up Blab

To get started on Blab, you simply need to sign up with the app or the desktop program. If you’re on Android, there’s no app in the Play Store yet. There is a Blab app through the chrome browser and through your twitter account. You’ll simply need to get set up via the website instead, which […]

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How Content Will Engage the Different Types of Consumer Audiences

Customer engagement is vital to your business. So what type of content or offer do you engage in to keep the different types of audiences happy? Good question! Capturing data and then using that data to make the right choices is how you can customize the content for your community. When you are able to understand your […]

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The Importance of Engaging with Current Customers

Your customers are important to you. In fact, they are your business. So how do you make sure you engage your customer and give them a valued experience? Good question! [bctt tweet=”You need to layer your customer’s experience”], but how do you do that? The best way is to build social objects that create a […]

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The Value of Likes and Shares in Engaging Your Customer

Engaging your customers online is an important undertaking of every business and one of those ways is to engage them through social media. The social response is a way for your customers and potential customers to weigh in on what is being said on social media. When a follower likes your content it generally means […]

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How to Improve Your Online Customer Engagement

If your goal is to improve your online customer engagement, there are a number of things you can do. One of the main things you should consider is how simplistic your offers are. You achieve simplicity by focusing on your customers resources – those resources that they have the least of are what you should […]

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5 Tips to Test Whether You Are Successfully Engaging Your Customers

You create a marketing campaign, but do you know if it actually working or do you just go on a wing and a prayer and hope for the best. Here are 5 tips you can use to test whether you are successfully engaging your customer. Test the audience – You need to ensure that your […]

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Focus on the Right Channel to Optimize Online Customer Engagement

Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your […]

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Does Your Content Need More Personality?

We all know that there is a need for relevant and targeted content for your audience. But do we have to stick to the corporate image or can we show who we are personally and perhaps even add some humor. That depends. Many companies tend to play it safe and show no personality while others […]

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