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Category Archives for Social Engagement Optimization

10 Surprising Social Media Facts

There’s no doubt that social media has become a significant part of our lives and how to use it is getting more complicated by the minute. Here’s 10 Social Media Facts that may shed some light on social media channels. 23% of facebook users check their accounts more than 5 times a day 250 billion photos are […]

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The State of Social Media 2013

Social media channels are becoming the main source of news for more and more folks. Here’s how social media viewed events of 2013. The State of Social Media 2013 by Infographic Promotion

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Want More Twitter Followers? Here’s How


The first contact anyone has with your twitter profile is your bio. If someone RT’s you, #FF’s or is browsing through their recent followers, the first thing folks do is check out your profile and they make a snap judgement to follow you or not. Your bio is the most important. You have 160 characters […]

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Justine Sacco and Greg Gopman Discover We’re Listening

Public Relations professional Justine Socco is just the latest wunderkin to cause an internet firestorm by offensive posts to her personal twitter account. Needless to say she’s been fired by IAC. IAC’s Justine Sacco deletes Twitter account #HasJustineLandedYet: PR woman’s racist tweet sets off firestorm Justine Sacco’s Tweet About AIDS, Africa Is The Craziest Thing You’ll See Today A week […]

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Search is Declining While Social Has More Than Doubled

Search is a mature channel and as such probably won’t grow in the coming year, while social has doubled over the past year and is expected to grow even more in 2014. As a small business owner or a solopreneur with limited time and budget, you can expect a better ROI (return on investment) from […]

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Yes, Your Clients Are On Twitter

Are you still wondering if your potential customers are on Twitter, Facebook, Linkedin? The answer is yes and it’s time for you to get started. Not sure where your customers are? What’s their demographic? Do some research and start with the social media channel with the most potential followers. Do some basic research on best […]

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